When it comes to the roll-up door industry, SteelBlue stands out as a unique startup company. Not only do we offer the highest quality products at a competitive price, but our dedication to customer service sets us apart from the rest. At SteelBlue, we understand that communication, timeliness, and a commitment to meeting the needs of our customers (you) is key to success. In this article, we will dive into the ways in which SteelBlue sets itself apart in the roll-up door industry.

SteelBlue is dedicated to serving the customer  

Most importantly, what SteelBlue does to better serve your company is to talk to you. We are getting on the phone, in a car, or on a plane to meet you wherever needed. We are dedicated to putting an industry professional, usually someone with 20+ years of experience, on the ground with you to ensure we are meeting your needs and helping you get what you expect from us.  

As a team, we believe it is vital to ours and your success that we are keeping you informed. The easiest way to create a bad experience is to not let you know what’s going on with your project. It’s as simple as being available and speaking honestly.  

**Service is our biggest differentiator as a company - we do what we say we're going to do.  

Timeliness is incredibly important in the construction industry; the entire process from drawings to completion is on a schedule. We don’t want to be the bottleneck in the project. We are committed to providing proposals on schedule, giving you an opportunity to review and qualify the bids. This saves you time since now you don’t have to chase the information that you’ve requested.  

When the proposal becomes a project, the first questions we ask are, “When do you need the product? What’s your schedule?”. If it’s realistic to meet that need, it’s as simple as getting it on the schedule, doing a site visit to ensure the product from your order is what you need, and having it produced and delivered on your schedule.  

It’s not always possible to deliver exactly what is needed. Things can change while the project is still under construction. What is important in these cases is that we help to rectify the problem in as timely a fashion as possible. The SteelBlue Team, from the top down, is known throughout the industry as the team that shows up and makes things happen no matter the circumstances.      

Highest quality products at a competitive price  

The door that SteelBlue has brought to the self-storage industry has many revolutionary design aspects. From the new square hood design with the pre-hung door, to the unique locking panels, to the incredibly effective and simple tensioning bracket, our newest door on the market is awesome.  

However, most important to SteelBlue is our manufacturing and production team. I had the good fortune recently to visit the manufacturing facility and was blown away by the attitude displayed by the team working at the Frankfort facility.  

The entire team in Kentucky are proud and excited to produce the doors we are putting out in the market. They all exemplify the company core values our leadership has put forth. Their commitment to doing their work for the betterment of the entire team was nothing short of inspiring.

To repay their commitment, the leadership and sales team met in Frankfort to celebrate their first “100 Doors Manufactured” day. We were all there to barbecue and sit together to congratulate them on their accomplishment. Since that time, it has become a regular occurrence, but without reaching and acknowledging these milestones we wouldn’t be able to service your company in a fashion to which we hope you become accustomed to.  

“Wins” should be celebrated!  

In service to meet the needs of your company for budgeting and overall project timeline performance  

Giving the self-storage industry a new competitively priced option that is committed to outperforming what has become the industry standard in lead times and service is our mission as a TEAM. We aim to change the “industry standard”, where all others will be measured by what the SteelBlue standard is…  

Due to the revolutionary design and packaging, our roll-up doors have not shown up to a jobsite damaged. To you this is a huge win and time savings because this allows you to continue on with the project in full force.  

Experienced team with many years in the industry  

Relationships with our current customers were established through meaningful and continued communication. The most important thing we do is make sure we are keeping our clients (you) informed and offer the best product and experience possible.  

Why are our clients so loyal to us?  

We make sure that we provide you with the best experience possible. We are committed to providing exposure to an industry professional from our side to make sure that you are informed and content with the progress of the project. We make sure to address your needs and answer any questions that may arise during the process.  

Through this communication, our efficient supply chain purchasing, and outstanding manufacturing team, SteelBlue is able to offer competitive pricing in the doors and corridors market.  

Innovative packaging  

Until now the industry had been unable to come up with an efficient and safe way to package the doors for shipment. With the innovative square hood design, we have solved the problem.  

The days of doors being stacked like cordwood on a pallet and crushing the bottom doors in the stack are gone.  

Our new door design allows us to stack the doors and the actual curtain is suspended, never touching another door curtain in transit. The time and cost of replacing doors damaged in shipping is gone.  

With that, unlike our competition, we don’t have to factor in the additional cost for replacement doors to be built and shipped at the end of a project.  

Enhanced design  

The step design on the door drum with the thick foam rubber is truly innovative. The thought of using a narrower drum with thick foam to cushion the curtain between the hard surface was genius. Any outward dents from pressure against the drum are eliminated.  

To be able to effectively use the box hood design to pre-hang the doors, expedite installation and eliminate shipping damage shows the amount of thought and level of experience that went into the design of the door.  

The panel design is truly unique to the storage industry. Being able to differentiate ourselves from all others and create a design that is our own was the target. But it couldn’t just be different, it had to be effective and aesthetically pleasing.  

It is a folded panel that sleeves together much the same way a commercial slatted door works. Once the panels are integrated with one another a single screw is installed on each end just to keep the panels from shifting. The interlocking design is more than adequate structurally to keep the panels from separating.  

The design was a complete home run!    

Simplified installation  

Competitors’ overall installation time is longer than ours. To make this process more efficient, our doors come with as much of the hardware pre-installed as possible.  

Now, we only have to attach the guides to the innovative square hood plates, lean the doors into the openings, and fasten them to the jambs. We save time over the life of the project installation, which helps our customers see results more quickly.  

The Bottom Line:  

At SteelBlue, we are committed to changing the industry standard for roll-up doors in the self-storage industry. We have a team of industry professionals with 20+ years of experience, dedicated to meeting the needs of your company and keeping you informed every step of the way.  

Our evolutionary door designs and manufacturing processes, coupled with our commitment to timeliness and customer service, sets us apart from the rest. We are proud to offer new, competitively priced options that showcase our drive for outperforming the industry standards in quality and value.  

At SteelBlue, we aim to be the benchmark by which all others are measured and… we are well on our way.